Many businesses can increase rates by 100%, even 200%, without losing a single client.
Raising prices is one of the quickest ways to boost revenue.
Even a modest 20% bump can add thousands each month.
But if you’re really undervaluing yourself, doubling or tripling rates can be game-changing.
Here’s a real example. A friend of mine—one of the best in the world at what he does—was charging $1,500 a day.
He gets results that deliver huge value to clients.
I told him, “You could be charging $5,000 a day, and they’d still be getting a great deal.” He raised his rate, and clients didn’t even flinch.
They paid it, and he went from making $1,500 in a day to $5,000, earning more in a single day than he used to make in a week.
I was in the same boat. For years, I thought being affordable was a strength, but a mentor called me out: I was hurting my business by undercharging.
So I doubled my rates—and my income doubled with it. Plus, I attracted clients who valued my work and understood the real ROI.
If you’re running a business, here’s my advice: could you increase your prices by 20%, 50%, even 100%? Try it.
If you’re delivering value, clients will pay for it, and your business will grow.