The art is stunning. The gallery is deserted.
The coffee is excellent. The café is silent.
The clothes are trendy. The boutique is unvisited.
The spa is luxurious. The bookings are scarce.
The books are captivating. The bookstore is empty.
The software is innovative. The downloads are minimal.
The service is exceptional. The hotel is vacant.
The jewelry is exquisite. The shop is unnoticed.
The bakery is delicious. The customers are absent.
The barbers are skilled. The barbershop is unoccupied.
The theater performances are brilliant. The seats are unfilled.
The mechanics are experts. The garage is unused.
The flowers are beautiful. The florist is ignored.
The music is great. The club is abandoned.
The tours are unique. The agency is quiet.
The tutoring is top-notch. The center is deserted.
The opposite can be true:
The art is mediocre. The gallery is packed.
The coffee is average. The café is bustling.
The clothes are plain. The boutique is crowded.
The spa is basic. The bookings are full.
The books are bland. The bookstore is busy.
The software is standard. The downloads are numerous.
The service is so-so. The hotel is filled.
The jewelry is plain. The shop is buzzing.
The bakery isn’t great. But the line is out the door.
The barbers are just okay. The barbershop is thriving.
The theater performances are mediocre. The seats are taken.
The mechanics are average. The garage is active.
The flowers are ordinary. The florist is flourishing.
The music is passable. The club is lively.
The tours are typical. The agency is popular.
The tutoring is basic. The center is busy.
What is the difference? It’s simple. Marketing.
No matter how good you are at your job,
No matter how long you’ve had your business,
Customers won’t just magically appear day in, and day out.
Someone’s out there trying to take them from you.
They’re advertising to your clients.
They’re meeting your networking partners.
They’re optimizing their online presence.
They’re engaging with your audience on social media.
They’re offering promotions and discounts.
They’re crafting compelling content that draws attention.
They’re leveraging influencers and word-of-mouth.
They’re staying top of mind with email campaigns.
They’re improving their website’s user experience.
They’re monitoring and analyzing market trends.
They’re building a strong brand identity.
They’re responding to customer feedback and reviews.
They’re investing in search engine optimization (SEO).
They’re using data-driven strategies to target your market.
They’re continually innovating and adapting.
You have to be better.
Are you keeping up?
Market or Die.
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